Hi-Seoul Timeless Touch
Thanks to the highlight by Ching & ylin at EverythingLBH-soompi.com, GBW cafe.daum 6014 (credits to Satoko) with English article courtesy the Korea Times and captures as stated via nate.com. BTS captures by EverythingLBH
July 5, 2010
Lee Byunghun, Wonder Girls, 2PM will promote Seoul
By Kwon Mee-yoo
Actor Lee Byung-hun and singers 2PM and the Wonder Girls filmed separate television commercials for a special overseas promotion of Seoul City targeting specific countries.
Lee was selected for the Japanese version which started airing from Sunday. He presents the “Lively Touch” of Seoul by visiting Gwanghwamun, Cheonggye Stream, Myeong-dong and Seonyudo Park with Japanese tourists. He will be designated a global honorary ambassador of the capital city in August.
A commercial aired in China from June 28 is themed “Romantic Touch” Seoul, featuring girl group Wonder Girls as guest stars in an amusement park and restaurant. This version aims to show off the stylish and romantic parts of Seoul.
Popular idol group 2PM appeared in the “Fascinating Touch” Seoul version for Southeast Asian countries. In the commercial the six-member group plays with young visitors from the region and participates in cultural events held throughout Seoul.
The advertisement for America titled “Timeless Touch” portrays Seoul’s 600 year history and the state-of-the-art information technology of the capital. A video of the filming of the commercials and interviews with the stars is available on YouTube.
“Influential ‘hallyu,’ (Korean wave), stars appear in these commercials for Seoul tourism and we expect a good response from the word of mouth spread by their fans,” a city official said.
Seoul started overseas marketing in 2008 and tourists to the capital city increased 13.4 percent last year. “Seoul was ranked third in a list of ‘The 31 Places to Go in 2010’ by the New York Times in January and the preference for the city is continuously increasing as a result of overseas marketing,” the official said.