Pantech SKY unveils high-speed Vega Racer
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Pantech SKY unveils high-speed Vega Racer
By Cho Ji-hyun (firstname.lastname@example.org) koreaherald.com
Pantech SKY unveiled the world’s first Android-powered smartphone equipped with Qualcomm’s speedy 1.5 gigahertz dual core processor called Vega Racer on Thursday.
The company said that its new smartphone with a 4.3-inch display screen would be available in four different colors and serviced by the country’s three telecom suppliers ― SK Telecom, KT Corp. and LG Uplus. “We attempted to upgrade the dual core processor from 1.2 gigahertz to 1.5 gigahertz because we wanted to be the No. 1 player in terms of performance,” said Lee Eung-joon, vice president of the domestic product planning team at Pantech, in a press conference at its research and development center in northern Seoul.
The company’s rivals, such as Samsung Electronics, recently introduced Galaxy S 2, which runs on the 1.2 gigahertz dual core application processor. Claiming that Qualcomm’s newest processor enables at least two-times fast web browsing for customers, it will roll out the product in the local market as early as this month, its officials said. SKT and KT will launch the product later this month and LG Uplus will feature it in June.
As an exemplary case, the smartphone features a dual mode smart liquid-crystal display. Users can change the mode to secret view to stop other people peeking at their mobile screens. Viewed directly, the screen appears normal, but from the side the screen only shows shapes of rabbits and other distractions. Users could also choose two covers for the mobiles from a range of 24 different designs including basic, formal looks and fashionable and active motifs.
Pantech SKY plans to sell at least 1 million units of Vega Racer in Korea and has set a target of 3 million to 5 million units overseas, particularly in the U.S. and Japan. “The basic theme for the product will be maintained, however, small differentiated points will be coded according to the characteristics of the market,” said the company’s chief marketing officer Yim Sung-jae.
Lee Joon-woo, senior executive vice president at the firm’s Technology Strategy Center, also said Pantech will be releasing a smartphone which could operate on the Long Term Evolution network with Verizon in July in the overseas market. “Although it depends on when the LTE networks will be made ready by local telecoms, there is a plan to roll the mobile phone out in the Korean market in October,” he said.
May 20, 2011
Runners-Up Put On Strong Fight in Smartphone Market
Pantech’s spokesmodel, actor Lee Byung-hun
shows the company’s new Vera Racer smartphone
at a launch event at its headquarters in Sangam-dong, Seoul on Thursday
Apple and Samsung Electronics, which lead Korea’s smartphone market, are facing stiff competition from runners-up. Samsung sold 450,000 units of its Galaxy S2 in just two weeks after its release, taking the top spot in the domestic market. Apple’s initial dominance following the release of the iPhone 4 has cooled somewhat, but the company is still a formidable force to be reckoned with. But Pantech, LG Electronics and foreign smartphone makers are putting up a good fight with new models.
Apple and Samsung stress the overall improvements to their latest models when they release new products, but runners-up tend to highlight particular strengths like speed, ease of use and screen quality.
Pantech is touting the processing speed of its smartphones. It unveiled the Vega Racer on Thursday, one of the company’s most ambitious models for this year. The name Racer represents its fastest speed in running applications, as the device is equipped with a 1.5 GHz CPU, some 25 percent faster than the Galaxy S2’s 1.2 GHz CPU.
As part of its marketing campaign highlighting the handset’s swiftness, Pantech is giving away a W360 million (US$1=W1,087) Ferrari. Pantech vice president Park Byoung-yeop said, “When it comes to speed, the Vega Racer is second to none. We expect to sell at least a million of them in the domestic market.”
◆ Other Competitors
New smartphone models are being released nearly every week. Taiwan’s HTC released the Sensation on Saturday, KT Tech rolls out the Take Janus at the end of the month, and LG Electronics will debut the Optimus 3D next month.
HTC is pitching the Sensation, its fifth smartphone to hit the Korean market, as the easiest to use. The company has done well overseas, beating Samsung and LG in some markets, but has not been able to do the same here even though it is offering some handsets such as the Nexus One and Desire for free after subsidies. HTC says the Sensation will be different. It enables users to send text messages, check e-mail and SNS messages in one view, and change the main screen to suit their preferences.
LG’s strategy is to offer a wide line-up of smartphones to corner the competition. Last month it released the Optimus Black with a brighter screen and an ultra-thin design, followed by the Optimus Big featuring a 4.3-inch display. The Optimus 3D allows users to record images and view them in 3D. LG plans to boost its market share by offering these products at lower prices than its rivals.