The AFCI Ambassador

Congratulations Byunghun-ssi! 

August 28, 2013

SEOUL, Aug. 28 (Yonhap) — South Korean heartthrob actor Lee Byung-hun has been named the publicity ambassador of the 38th conference of the umbrella agency of film commissioners worldwide set to open next month in his home country, the event’s organizers said Wednesday.
Lee will officially be named to the post in a news conference set to open on Sept. 4, the organizing committee of the Association of Film Commissioners International (AFCI) said in a release.
This year’s AFCI Cineposium conference will be held in Jecheon, 168 kilometers southeast of Seoul, on Sept. 29-Oct. 2 to make it the first Asian city to host the event.
The event will attract a large group of film commissions, producers, investors and other film professionals from all around the world, according to the organizers.
As a top South Korean actor who has experienced the Hollywood filmmaking system, Lee was considered the best fit for the event that will be held under the theme “East Meets West,” they said.
Long a Korean household name, Lee has starred in Hollywood action films, such as “G.I. Joe: Retaliation” (2013) and “G.I. Joe: The Rise of Cobra” (2009), as well as several Korean movies and soap dramas of different genres. More recently, he co-starred in the Hollywood blockbuster “Red 2,” starring Bruce Willis and Catherine Zeta-Jones, which was released in mid-July.
Lee Byung hun to be appointed as honorary ambassador of 2013 AFCI CineposiumBNTNews

[by Joy Kim] Korea’s top actor Lee Byung hun was appointed as honorary ambassador of 38th Cineposium of Association of Film Commissioners Internation (AFCI).

Lee Byung hun is the first Asian actor to have his hand printed in Hollywood and gained success in both his homecountry and overseas. Starting from G.I. Joe: The Rise of Cobra (2009, he was in cast at G.I. Joe: Retaliation (2013) and R.E.D: The Legend (2013). He is one of the most successful actors in Korea.

From the press release, AFCI Cineposium preparation committee revealed, Lee was the perfect for the honorary ambassador because he had experiences in movie industries from both East and the West. The main topic of the 38th AFCI Cineposium is ‘East Meets West’, and it aims to understand different environment and culture from different regions.

Lee will attend appointment ceremony and press conference of AFCI Cineposium on September 9, at Art Nine, Sadangdong, Dongjakgu, Seoul.

For the first time, AFCI Cineposium will be held in Asian country at Jecheon, Chungcheongbukdo. The event will held for four days, starting from Sept. 29.

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